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MARKETING IN AN ECONOMIC DOWN TURN
As businesses feel the pinch of the current economic climate it seems the simplest thing to cut costs is on your marketing budget. But this step could be pushing businesses further over the brink. With no profile in the market place, companies are soon forgotten and losing market share, whilst more savvy competitors are taking advantage of the situation and snapping up the opportunities to keep their profile high. To hide one’s head in the sand and hope to ride out the storm could leave a desolate landscape when you do start to look up and around again. If you would like to find out more about marketing in an economic down turn, email caroline@theoldengroup.com for a full feature on the topic.
DESIGN & MARKETING COMPANY MAKES ITS MARK
When established Hertfordshire-based design and marketing consultancy, The Olden Group Ltd, moved down to the South West, the region was woken up by this new all-encompassing service, combining visual impact with creative marketing ideas.
The company is headed up by husband and wife team, Craig and Caroline Bramwell. Voted one the UK’s Top 10 female entrepreneurs by Cosmopolitan magazine, Caroline first set up the company as a PR & Marketing Consultancy in 1992 then added the design studio, run by Craig, in 2000. Craig had been working as a designer in Cornwall for over 15 years, so the combination of industry knowledge from the South East and the South West was a perfect mix for the relocation to Devon.
Said Caroline: “Whilst we can still service our clients up country from here, Devon has opened up a whole new market to us in the South West. The response we have received from companies across Devon has been great and it is rewarding to see many of these organisations benefiting from the knowledge we can share. We are now working closely with many companies across the region; some requiring new promotional literature, whilst others are calling on our full marketing strategies.”
Offering both marketing advice as well as creative design, The Olden Group has shown many businesses how to get a better result from their material and their approach to their marketing activity.
Most recently the company has joined forces with Maynard Johns Chartered Accountants, and developed the ‘Business Alchemist’ scheme. This is a powerful new service offered to businesses who are seeking to grow financially. Business Alchemist brings together the strength of understanding your financial position and using the figures from your accounts to plan and plot your future, with the power of strategic marketing planning to achieve your financial goals.
Companies wishing to discuss their marketing and promotional requirements, or who would like more information on Business Alchemist and any grant schemes currently available can contact:
Caroline Bramwell
01271 375393
www.theoldengroup.com
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